// SENIOR TECHNOLOGY EXECUTIVE · MAINFRAME → AI

Yassineh Pourebrahim

Technology and product leader translating mainframe-grade reliability into scalable AI, data and robotics products — across banking, enterprise platforms and emerging technology.

CURRENT FOCUS — ACTIVE EXECUTIVE ROLES
  • DIRTechnology & Product Director — XF Co., London
  • CHAIRChairman of the Board — Aria Hooshmand Daniar
  • FACAssistant Lecturer — Alzahra University
IDUG SPEAKER Portrait of Yassineh Pourebrahim
TEHRAN · LONDON20+ YRS
0+
Years in technology & systems
0
Published / translated books
0
Major banks migrated to DB2
0st
Cloud-on-mainframe research in Iran
Executive portfolioTechnology, product and board-level leadership
National systemsBanking infrastructure, payment switches and multi-bank migration
RecognitionIran’s sole representative at IDUG & DB2 World, Bangalore
// 01 — CORE EXPERTISE

Depth where it is hardest to earn

A rare span: the low-level systems that keep banks running, and the emerging technologies that will replace them — held together by product and organizational leadership.

01

Mainframe & DB2

Large-scale z/OS systems and DB2 for z/OS and LUW — installation, tuning, utilities, stored procedures and multi-bank data migrations.

z/OSDB2 v12.1RACFCOBOL/CICSLinuxONE
02

Banking & Payment Systems

Core-banking migrations, first- and second-generation payment switches, web-office and the first internet-purchase web service built in Iran.

Core bankingPayment switchPOSIslamic banking
03

AI, Blockchain & Robotics

AI-services platforms, NLP/ML recruitment, computer-vision agriculture, a centralized crypto exchange and a fully localized companion robot.

NLP / MLComputer visionBlockchainRobotics
04

Product & Technology Leadership

CTO, director and CEO mandates — technology governance, RACI and operating models, ISO 27001-aligned security, and strategy tied to KPI and ROI.

CTO / DirectorGovernanceISO 27001Strategy
05

Professional Coaching

ICI-certified advanced coach — organizational, performance, career-path and burnout coaching, plus systemic-constellation practice for teams.

ICI certifiedTeam leadershipSystemic
// 02 — SELECTED WORK

Systems that had to work the first time

A selection of projects where the margin for error was zero — national banking infrastructure, first-in-country platforms, and production AI.

Robin Parham · AI Platform2024

AI Hive — AI services as an API marketplace

ChallengeOrganizations needed image, language, audio and document AI without building their own infrastructure or committing to fixed cost.
SolutionA modular API platform exposing a broad range of AI capabilities on scalable cloud infrastructure, with a pay-as-you-go model.
ImpactA single, comprehensive surface for developers and enterprises to consume AI services and pay only for what they use.
Andisheh Negar Pars · Mainframe2022

Z13 & LinuxONE bring-up — a first for Iran

ChallengeStand up Linux-based mainframe systems and a full software stack domestically, with no local precedent to follow.
SolutionBring-up on z/VM and standalone, localizing the entire software layer including DB2 v12.1 and z/OS v2.4.
ImpactFirst deployment of its kind in Iran, establishing a repeatable path for Linux-on-Z infrastructure.
Informatics Services Corp · Data2011

Five-bank Islamic-banking data migration

ChallengeMigrate the complete data of five major banks to DB2 v9.1 while modernizing the surrounding hardware, platforms and languages.
SolutionA coordinated migration from DB2 v5.1 and v7.1, upgrading every dependent system and programming layer in lockstep.
ImpactNational-scale banks — including Melli, Saderat and others — moved onto a single modern data platform.
Behpardakht Mellat · Payments2005–2008

Bank Mellat payment switch, gen 1 & 2

ChallengeDesign and build the bank's payment switch and web-office, then migrate the platform onto mainframe systems.
SolutionTwo switch generations covering POS and internet purchase, with the data platform moved from SQL Server to DB2 v7.1.
ImpactDelivered the first internet-purchase web service in Iran, connected to the bank's first-generation switch.
Robin Parham · Robotics2024

Zi-Bot — a localized companion robot for children

ChallengeCreate a social, companion-and-tutor robot for children, without relying on foreign AI or software stacks.
SolutionA pet-like social robot whose software platform and AI were developed entirely in-house and fully localized.
ImpactA domestically built companion for children, blending engagement with age-appropriate learning.
Andisheh Negar Pars · Research2014

First cloud platform on mainframe in Iran

ChallengeProve that a cloud environment could be provisioned on mainframe hardware, with no domestic reference implementation.
SolutionA research build on a Z9 S54 environment using z/VM, then set up and tested end to end.
ImpactThe first cloud-on-mainframe research project in the country, validating the approach for later work.
Also delivered 2024Nexorex — centralized crypto exchange on blockchain 2024Zand — AI + blockchain agri supply chain 2024Giyan — computer-vision plant-disease detection 2024Hirex — NLP-driven recruitment platform 2018Bank Mellat core — migration to z/OS 2.1 & DB2 v11.1
// 03 — CAREER TIMELINE

Executive leadership, built over two decades

Current executive, advisory and academic appointments first; complete career history follows.

2025 — NOW

Director of Technology & Product

XF Co., London

2025 — NOW

Chairman of the Board

Aria Hooshmand Daniar

2025 — NOW

Assistant Lecturer

Alzahra University

2022 — NOW

Special-Systems Consultant

Andisheh Negar Pars

2018 — NOW

Founder & CEO

Faragir Yas · Roshana Coaching Center

Career history
2023 — 2025
Chief Executive Officer
Robin Parham Processing
2023
VP, Business Development
RIMA (Rahkar Yekparche Motamad Iranian)
2023
CTO & Product Manager
Behyan Smart Health
2020 — 2022
Project Manager
Informatics Services Corporation
2014 — 2020
Project Manager & Senior Systems Engineer
Andisheh Negar Pars
2011 — 2014
Operations Lead & Database Manager
Informatics Services Corporation
2005 — 2011
Database & Systems Manager · Optimization Lead
Behpardakht Mellat
2004 — 2005
Software Lead & Programmer
Pars Consulting Engineers
// 04 — PUBLICATIONS · TEACHING · SPEAKING

Teaching what few can teach

Books & Translations

DB2

Seven-in-Seven: Learning DB2

Sima-ye Danesh · 2018 · Author

The first Persian-language DB2-on-mainframe tutorial, reviewed and endorsed by IBM Gold Consultant Craig Mullins.

↗ b2n.ir/t88979
COACH

The Coach Who Runs With the Strategist

Peyk Moshaver · 2020 · Translator

On the parallels between coaching and strategic design — translated into Persian.

↗ b2n.ir/t71563

Computer Geek, Inhabitant of a Lonely Planet

Dars-e Faragir · 2018 · Author

A candid discussion of the physical and mental toll on software engineers and everyone who lives at a desk.

↗ b2n.ir/w73609
// RECOGNITION

Invited as the sole representative from Iran to the international IDUG and DB2 World conference in Bangalore, India — the global gathering of DB2 specialists.

Teaching & Speaking

  • Advanced SQL & DB2 v12.1 optimization on z/OSBehsazan Mellat
    2025
  • AI product managementUniversity of Tehran · Faculty of Entrepreneurship
    2025
  • AI fundamentals for capital-market analysisSecurities Brokers Association
    2025
  • DB2 fundamentals & SQL workshopsMultiple banks & institutions · 20+ cohorts
    2016–24
  • z/OS basics · TSO/E · ISPF/PDFInformatics Academy — localized curriculum
    2020
  • Coaching & systemic constellationRoshana Coaching Center — multiple courses
    2018–22
  • Radio Italia interviews on coaching in IranWith Antonello Sacchetti · two appearances
    2020
  • Women Entrepreneurs panelIran Chamber of Commerce
    2018
// 05 — ABOUT

A career built at both ends of the stack

With more than twenty years of professional experience, I have worked as CEO, technical deputy, project manager and consultant across informatics, AI, blockchain and banking systems. My core specialty is large-scale Mainframe systems and their application to banking informatics.

In recent years I have extended that foundation into the edge of technology — leading AI, blockchain and business development as a deputy and advisor, and currently serving as a technology director shaping products from research through to production.

Alongside engineering, I hold an advanced coaching certification from the international coaching association (ICI, Europe), and I teach, write and translate. I am currently developing informatics, AI and robotics ventures at an international level.

Education
PhD candidate — Computer Eng. (AI & Robotics)
DBA — University of Tehran · GPA 19.71
MSc — Computer Eng., Shahid Beheshti · GPA 18.37
BSc — Computer Eng., Mazandaran UST
Languages
Persian (native) · English · Italian
Selected Certifications
AI Product Management · Business Analytics (Sharif)
ISMS / ISO 27001 · EFQM · Strategic Management
Advanced Coaching (ICI · BES)
Interests
Research · philosophy & cognitive science · writing & poetry · continuous learning
// 06 — CONTACT

Start a conversation

For advisory work, speaking, technical consulting or coaching engagements — reach out directly, or send a note below.

Location
Tehran, Iran · London, UK
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// JOURNAL

Notes on systems, data & leadership

Field notes from the mainframe, the data layer and the AI frontier — written for engineers and the executives who fund them.

DB2
Mainframe & DB2

What 40 years of z/OS teaches about resilient AI systems

The mainframe solved reliability, observability and access control decades ago. Here is what the AI stack keeps re-learning.

7 min read2026
MIGRATE
Banking Systems

Migrating a national bank without a maintenance window

Lessons from moving five banks to DB2 v9.1 — sequencing, rollback discipline, and the human side of zero-downtime.

9 min read2026
AI
AI & Data

Pay-as-you-go AI: designing an API marketplace

Architecture notes from AI Hive — modular capabilities, metered billing, and keeping cost proportional to value.

6 min read2026
LEAD
Leadership

Governance that engineers actually follow

Building a RACI and operating model teams don't route around — aligned to ISO 27001 without the theater.

5 min read2026
COACH
Coaching

The systemic view of a struggling tech team

Constellation work meets engineering management — seeing the invisible dynamics behind missed deadlines.

8 min read2026
Z / LINUX
Mainframe & DB2

Bringing LinuxONE up locally: a field log

A practical record of the first Linux-on-Z bring-up in Iran, and what the software localization actually involved.

11 min read2026
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// STORE

Books, courses & coaching

Digital products drawn directly from two decades of practice — for engineers, data teams and technology leaders.

E-bookDB2

Seven-in-Seven: Learning DB2

The first Persian DB2-on-mainframe tutorial, IBM-endorsed. From setup to SQL to administration.

Price on request
CourseSQL⚡

Advanced SQL & DB2 v12.1 Optimization

Query tuning and performance engineering on z/OS — the material taught to Behsazan Mellat.

Price on request
CourseAI◇

AI Fundamentals for Capital Markets

Applied AI for market analysis — the workshop delivered to the Securities Brokers Association.

Price on request
E-book

Computer Geek, Lonely Planet

On the physical and mental health of software engineers — and how to sustain a life at the desk.

Price on request
Coaching1:1

Executive & Tech-Leadership Coaching

ICI-certified 1:1 coaching for engineers stepping into leadership — performance, career and burnout.

Price on request
Coursez/OS

z/OS Foundations (Localized)

z/OS basics, TSO/E and ISPF/PDF — the localized curriculum built for the Informatics Academy.

Price on request
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